NEW LAUNCH PROPERTY WITH FREEBIES, DISCOUNTS, REBATES

Many people prefers to buy under construction property mainly due to the freebies or accessories that developers provided free of charge, for any purchase of new launch properties. This is mainly a marketing strategy by the developer to help increase the sales of new launch properties. For purchasers, having their own dream house is something that comes straight out from the fairy tale. Even though some people may opt to invest in subsale property, however, some may choose to buy new launch properties mainly due to the freebies that developers include in marketing their under construction properties.

It is well known that you will get higher affordability when you purchase under construction properties, as it is not only giving you lower entry costs, but also some freebies, discounts, rebates and other exciting things that will keep the interests of the buyers skyrocketing and attract them to immediately secure their place in the booking system.

Normally the freebies that developers offer for under construction properties includes free legal fees as well as subsidized stamp duty. This means that the developer will absorb the legal fees and stamp duty that normally required when you purchase any properties. This kind of marketing strategies ensure easier entry costs for property buyers, as they do not need to come up with as much cash upfront to buy any properties.

Some of the developers that grant freebies in the form of interior furnishing and household items such as kitchen cabinets, air-conditioners or automatic gate system. This would help make the property investment much more interesting because it would help investors save on furnishing costs, if the properties come with partial furnishing. Also, developers would be able to get bulk discounts from buying these furnishing items as well as save some installation costs, when these installations are done during construction phase of the properties.

Other marketing strategies focused mainly on rebates. These rebates are often being given by the developers in the form of the deduction against the 10% down payment that the house buyers normally required to make when purchasing a house. The rebates however will fluctuate from 3% up to 10% where the full 10% means that the buyers are excluded from paying the down payment and they just need to be qualified for balance of 90% of the housing loan.

In term of rewards, it might be from both categories either in the form of monetary and non-monetary. There are some promotions that provides the first 20 people to purchase the unit and signed the SPA, will receive additional car park lots. Some offers free subsidy of legal fees for first 50 customers. Another type of rewards include selling off loan reject units at old price before price increase of the properties.

Below we look at some of the rewards example that are normally being promoted by the under construction developers.

However some of the developers also offer discounts to their customers in which enable them to buy houses at cheaper prices. This happens due to the developers eagerly want to sell off their units as soon as possible and for them, anything goes. So you will discover heaps of discounts for brand new properties. Some of the new property will give buyers early birds discounts where you could buy it at a special price if you do it early. Bottom-line you will definitely get any sort of discounts.

Although giving home buyers with discounts, rebates, freebies and incentives can be something that can assist to help your sales to skyrocketing while increasing your customers’ interest to buy the particular properties, there are also the downfalls of doing this sort of practices and here we will reveal the pros and cons from giving your home buyers these perks.

Pros of New Launch with Perks

• You can get your property sold as fast as you want as many will start to show interest after noticing the perks that they will get when buying from you.
• You might able to generate more discussion and arguments regarding your location that is being offered and later will continue to create interests among the participants to discover more about the property.
• It can save tenant money because they don’t need to buy anything for the house especially if they decide to choose the non-monetary incentives.
• The property will have higher possibility to be sold because these days there are a lot of buyers searching for furnished property.

Cons of New Launch with Perks

• It will make you seems over eager to sell the property and this will lead to tarnish reputation of your realty agency in overall.
• Will lead suspicious buyers to think that there must be any flaw hidden in the property in which you are too eager to sell that will force you to throw freebies at your customers.
• Lead buyers to factor in your own anxiety and later they will make a low ball offer.